tactile
narratives
Editorial Design / Layout / Print Production
Featured Design
Annual Report
An editorial reimagining of the city's annual data report, transitioning the project from an outsourced expense to an in-house asset.
The Design: Utilized heavy typographic hierarchy and aggressive negative space to spotlight civic growth metrics.
The Process: Engineered a streamlined data-gathering pipeline across city departments.
The Impact: Eliminated $3,500 in legacy design costs while elevating the final publication standard.
Role
Art Direction & Layout
Typography
Helvetica Neue Condensed & Avenir
Format
Saddle Stitched & Digital
Branding Guide
For over half a decade, the city operated without formal brand guidance. Taking the initiative to solve this institutional fragmentation, I built a comprehensive brand architecture from the ground up. This project went beyond designing a manual—it established strict visual consistency across all departments and introduced hands-on content creator trainings to turn municipal employees into capable brand stewards.
Role
Art Direction & Layout
Format
Saddle Stitched & Digital
Typography
Helvetica Neue Condensed & Avenir
Other Print designs